Chiara Zaniboni: The Story Behind Rockies Rebels

Welcome to the world of Rockies Rebels, where each boot tells a story of artistry, passion, and the spirit of rebellion. I'm Chiara Zaniboni, the founder of this high-end boot company, and I invite you to step into my journey of creating a brand that embodies craftsmanship and style.

A Dream Born from Necessity

Growing up at the foot of the Dolomites in Treviso, Italy, I was surrounded by beauty and quality from an early age. My mother owned an elegant home-goods shop, akin to an Italian Williams-Sonoma, where I learned the importance of aesthetics and customer service. "Quality first!" she would often say, instilling in me a lifelong appreciation for excellence. My fascination with design and fashion took root early, and I've carried it with me ever since.

Despite my love for Italian elegance, I harbored a secret dream: to be a cowgirl. I even wrote an essay about it in elementary school! I imagined myself with a farmhouse, horses, and the wide-open spaces of the American West. Little did I know that my dream would one day become a reality.

From Ski Racer to Boot Designer

As a teenager, I pursued professional ski racing and it was during this time that I met my husband, Fabio, a brilliant electrical engineer half Italian half French. We traveled the world for his business, which allowed me to experience different cultures and styles, further shaping my design sensibilities.

The Birth of Rockies Rebels

The idea for Rockies Rebels came unexpectedly. While I was wearing a pair of boots I had designed for myself, people began stopping me on the street, asking where they could buy a pair. Encouraged by Fabio and driven by my love for design, I decided to launch my own boot company in 2021.

Rockies Rebels is a reflection of my personal style and values. Each pair of boots is handmade in Europe, crafted from the finest raw materials that I personally select. I believe in pushing the boundaries of design, using exotic leathers and vibrant colors to create pieces that are both frontier tough and fashion-forward.

Naming each boot after local spots in Bozeman, Livingston and Big-sky area, Montana, where my family and I love to hike, adds a personal touch. Places like Drinking Horse, Emerald Lake and Bangtail hold a special meaning for us, and I want my boots to carry the essence of those beautiful landscapes. My love for this area extends beyond its natural beauty; it's also about being part of such a close-knit community. That's why we at Rockies Rebels support local organizations like the Gallatin Valley Land Trust and local animal rescues.

A Rebel at Heart

I've always considered myself a rebel, someone who defies convention and embraces the unique. Fabio came up with the name "Rockies Rebels," knowing my love for the Rocky Mountains, which remind me of the mountains back home in Italy. The first time I set foot in Montana, I felt an overwhelming sense of belonging. It was as if the rugged beauty of the land was calling to my soul, urging me to create something extraordinary.

Rockies Rebels is not just a brand; it's a statement. It's about bringing Western values and culture into urban life, challenging the norm, and embracing the rebel within. Fashion is a powerful form of self-expression, and I want my boots to empower you to make a bold statement wherever you go.

The Art of Living

Life is an exciting journey, and I am passionate about every aspect of it. From cooking and cutting firewood with a chainsaw to managing beehives, my days are filled with creativity and adventure. But what truly wakes me up in the morning is my love for design and the joy of working with people to bring my vision to life.

Rockies Rebels is a testament to the idea that fashion is more than just clothing—it's an art form that reflects who we are. My boots are a celebration of individuality and the pursuit of excellence.

As my husband always says, we named our company Rockies Rebels because it's a perfect reflection of who you are - a non-conformist at heart. My passion for design and fashion keeps me going, whether it's creating new boot designs or cutting firewood with a chainsaw.

And now, every time someone puts on a pair of Rockies Rebels boots, they too can make a statement about being true to themselves and embracing their inner rebel.

Thank you for being a part of this journey. I hope that my boots inspire you to walk boldly and confidently in every step you take and thank you for taking the time to read my story.

Love, 
Chiara